The City of Saratoga Springs Brand Guide serves as the primary reference for using the City logo and implementing the City brand.
One of the most vital elements of branding is consistency. Without consistency, the most aesthetically pleasing, creative logo and design elements will not help an organization succeed in its effort to communicate a clear and decisive brand identity.
Any third party use of the City brand and logo should obtain express permission from the City's Public Relations Director. Items not specifically addressed within the Brand Guide should also obtain direction and approval.